You Are Enough. We’ll Help You Believe It.
Do you have a voice in your head that tells you you’re not good enough? You look around and see hundreds of people who “have it all together.” You start to believe you’re missing something essential, like everyone else has what it takes and you somehow don’t.
The internal voice of doubt is loudest when you need confidence most. Low self-esteem creates a lens that distorts how you see yourself, your relationships, and your possibilities.
But here’s the thing: you don’t have to wait until self-doubt completely takes over to get support.
At Authentic Care Counseling, we specialize in helping people rebuild their relationship with themselves. Our evidence-based approach doesn’t just address symptoms—it helps you develop genuine, lasting self-worth from the inside out.
Overcoming Those Feelings Of Self-Doubt
Self-esteem isn’t just about “thinking positive thoughts.” It’s a feeling that is often deeply rooted in early experiences of life. It’s the stories we tell ourselves that define our sense of worth. When these foundations are shaky, everything else feels unstable too.
Do you find yourself struggling with:
- Negative self-talk — That inner critic that’s harsher than you’d ever be to a friend
- People-pleasing — Saying yes when you mean no, putting others’ needs before your own
- Perfectionism — Setting impossible standards because “good enough” never feels good enough
- Social comparison — Constantly measuring yourself against others and coming up short
- Fear of failure — Avoiding opportunities or risks because the possibility of failing feels unbearable
Studies suggest that behaviors associated with high self-esteem can serve as a buffer against anxiety and depression. In contrast, low self-esteem can make individuals more susceptible to these challenges.
The good news? Directly targeting self-esteem in therapy is significantly more effective than indirect approaches.

Our Evidence-Based Approach to Self-Esteem Therapy
At Authentic Care Counseling, we use proven methods specifically designed to build genuine, lasting self-esteem. Our approach combines evidence-based therapy with practical tools you can use every day.
Step 1: Identifying Your Self-Esteem Story
Together and in a safe space, we’ll explore how your relationship with yourself developed. We’ll examine family patterns, past experiences, and cultural messages, and identify the thoughts and beliefs undermining your confidence.
Step 2: Challenging Negative Thought Patterns
Your inner critic didn’t develop overnight, and changing it takes intentional work. We teach you to recognize distorted thinking patterns and develop more accurate, balanced perspectives about yourself.
Step 3: Building Self-Compassion Skills
True self-esteem isn’t about thinking you’re perfect. It’s about treating yourself with the same kindness you’d show a good friend, especially during difficult times. Together, we’ll build compassionate skills you can put to work right now.
Step 4: Creating New Evidence of Your Worth
We help you identify your strengths, acknowledge your accomplishments, and create new experiences that reinforce your value and capabilities.

Our Specialized Approaches for Self-Esteem Building
CBT for Self-Esteem
Cognitive Behavioral Therapy specifically focused on identifying and changing the thought patterns that maintain low self-worth
Strengths-Based Therapy
Focus on identifying and building upon your existing strengths and positive qualities
Self-Compassion Training
Evidence-based practices for developing a kinder, more supportive relationship with yourself
Mindfulness and Acceptance Work
Learning to observe self-critical thoughts without being consumed by them
Find A Space to Rediscover Your Worth at Your Pace
Building self-esteem requires a therapeutic environment where you feel truly seen and valued.
Our therapists know that self-esteem work can feel vulnerable. That’s why we create a space where you can explore your relationship with yourself without judgment.
Our therapists are trained to recognize how factors like gender, culture, trauma history, and neurodiversity influence self-esteem, ensuring our approach works for your unique situation.
When you work with us, you can expect:
- Genuine acceptance and validation of your experiences
- Practical tools you can use between sessions to build confidence
- Patience with your process—self-esteem work takes time and can’t be rushed
- Recognition of your strengths, even when you can’t see them yourself
- Support in setting and achieving goals that reinforce your capabilities
Research shows that about 75% of people experience improvements through psychotherapy, with self-esteem being one of the most commonly reported areas of growth. Meaningful change is within reach.

Isn’t It Time You Started Really Believing in Yourself?
We know that reaching out when you’re struggling with self-worth can feel scary. The voice that tells you you’re not worth the effort is wrong. You do deserve support, care, and the chance to see yourself clearly.
Starting therapy for self-esteem can help you remove the barriers that prevent you from seeing who you already are: a person of inherent worth deserving of love, respect, and happiness.